Many may know Shuga, born Misty Campbell, as the 2009 winner of Digicel’s Rising Star competition. In fact, anyone who heard her sing throughout the competition had little doubt she would have emerged victorious. Perhaps what is less known however is that Shuga had been in the music business long before she decided to enter the popular competition. The Montegonian had been singing background vocals for, and touring with, internationally celebrated recording artiste Tanya Stephens for almost five years before taking the leap of faith to enter the competition and step out on her own.
After dominating the contest and walking away with the title, Shuga signed with Donovan Germaine’s Penthouse Records in 2010 where she enjoyed much success with singles such as ‘Complicated Love’, ‘9.58’, ‘Give My Soul To Jah’, ‘Ride Di Riddim’, Ebony (2014 Black History Month Tribute), ‘In Deh’, ‘I Threes Medley’, ‘Seal Up Again” and ‘Crime Scene’ (Johnny Dead). Throughout her career, Shuga has also worked with an impressive lineup of industry greats including Sly and Robbie, Boot CampRecords, Computer Paul Henton, Jah Snowcone, Riff Raff, Silly Walks Discotheque and the Scrucialists.
Shuga has also enjoyed performances on the local and international stage, including events such as Reggae Sumfest (Jamaica), Tribute to Bob Marley (European Tour), Reggae Festival (Curacoa), Reggae Jam (Germany) and Rototom Sunplash (Spain) among others.
Though her career was moving forward and despite her undeniable talent, Shuga was forced to take a break from the industry in 2017 to confront the demons of her past that had continued haunting her despite her success. A Victim of rape during her teenage years, Shuga had never found the strength to speak about her ordeal publicly. Faced with the reality that the pain had to be confronted, she took a break from music but like a true phoenix she is rising from her circumstances, determined to make even more of an impact. Inspired by her own experience, Shuga is planning the March 2019 launch of the Femme Phenomenal Foundation, geared at empowering young women and men to respect themselves and others and to speak out against violence and injustice.
In addition to the launch of her Foundation, the singer, who admittedly has gotten her groove and confidence back, intends to start her own record label and to venture into songwriting and production. She also promises a more mature and soulful sound, which will be reflective of the growth she has experienced over the last few years. Her newest single ‘Phenomenal Woman’ is an ode to her rebirth and an indication of the new direction her music will take.
With her renewed confidence, winning spirit and of course her golden voice, Shuga is heading for the top. There is no limit to her dreams, nothing holding her back and with her fierce determination, there is no doubt that there are big things to come from this powerhouse vocalist and passionate advocate.